April 2021

Frund

Running App

Tag line: Raise money in every step. 

Summary: This app will record millage and create leaderboards while generating funds for a cause of the runner’s choice. Nonprofits will be able to create a cause, select a date, and create digital rewards for placed runners in each age group. The simple most cost effective fun run app for running enthusiasts and activists. 

Background

Challenge:

The problem we focused on was how to create a fundraiser 5k during a pandemic and social distancing. We wanted to record millage and create leaderboards to spark interest and raise money for nonprofits. Nonprofits would be able to create a cause, select a date, and create digital rewards for placed runners in each age group. The simple most cost effective fun run app for running enthusiasts and activists.

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The User:

1. The Activist - A person or group of people wanting to create a cost effective, fun fundraiser for their community or around the world to give to a charity/nonprofit of their choice.

2. The Cause Runner - A person who wants to join personal fitness and reach goals while changing the world. Willing to go to the distance for their community or planet.

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My Role

I worked on facilitating the discovery phase of this concept and was in charge of UX/UI with Erin Daniel. This project came from one of our many app ideas and may be a future project for us. Erin created the wireframe, while I conducted research and created a design mood-board.

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The Process

Our end goal was to create a wireframe and a user journey.

Results

Research:

During the user journey, I conducted competitive analysis and found apps like Strava (running app that offers GPS tracking and monthly challenges with friends), Runtastic (story running), Runkeeper (social approach to running), MapMyRun (syncs with garmin, fitbit, jawbone, underarmor), Nike Run Club (running app focused on training), RunGo (discover new places while you run), Couch to 5k (running app that trains for a 5k), GoFundMe (a campaign app that allows people to raise money for events ranging from life events to accidents and illnesses), Charity Miles (for every mile you log with the app they donate 25 cents to a participating charity.)

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But none focused on the exact goal.

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Concepts/Features:

  • Timer/Time Running
  • Map (GPS tracking)
  • Start a run
  • End a run
  • Give/Fundraiser
  • 5k/10k
  • Training
  • Save event
  • Create an event
  • Register for an event
  • Follow profiles of creators
  • Follow friends
  • Goal Setting
  • Social Media sharing
  • Music feature
  • Setting up a fundraiser
  • Edit run


User Personas:

Name: Paul (The Activist)

Sex: M

Age: 40

Where do they live: Mississippi

Where do they work: The US Veterans Association 

What are their hobbies: Playing guitar and tennis

How did they find the app: Their daughter mentioned it

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Name: Michelle (The Cause Runner)

Sex: F

Age: 28

Where do they live: San Fran

Where do they work: Chef at an Italian Restaurant

What are their hobbies: Running and cooking

How did they find the app: A running buddy



Design Mood: 

Feel: Contemporary; Adventurous; Down to earth; Minimal 

Anti-feel: Metropolitan; Crowded; Messy

Colors: Light Forest Green: #a9d7c5 Dark Forest Green: #76b49c   Dark Gray: #252525

Accent Color: Burnt Orange: #fd932d Gray Green: #5e8d89

Font: https://fonts.google.com/specimen/Montserrat   Dark Gray: #252525












Information Architecture:

User Flow (mind map): Use Draw.io




Interaction Design Links:

Wireframe: https://www.figma.com/file/q0UkYfBBKUzEvRYpU0YR4S/Wireframe


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